Stephanie will be talking about GDPR and Media Outreach at The European Association of Communication Directors event in Dogpatch Labs in Dublin this month following the appointment of Paul Hayes, Founder & MD, Beachhut PR as Irish Coordinator for the EACD.
GD-No PR – The death knell for unsolicited media outreach
Wednesday, February 28th, 2017
6:30pm: Networking drinks
7pm – 8:30pm: Debate starts/event ends
Many communication directors do not fully comprehend the extent to which they will be impacted by GDPR, wrongly believing that the new legislation will only affect the marketing side of the house. GDPR, which takes full effect in May 2018, covers both B2B and B2C communications. For example, any in-house team or agency that relies on unsolicited emails to journalists to secure coverage or interviews could suddenly find that GDPR brings this kind of media outreach to a stunning halt. What will this mean for the future of the media relations industry? With Ireland being home to many European headquarters, nowhere will the effects of GDPR be felt more than here. Join us for a panel discussion led by experts at the heart of the debate to learn how companies will be preparing for GDPR. Receive practical advice on how GDPR will affect your organisation’s communications and how to navigate the challenges that lie ahead.